They are calling for a Bakery Revolution, waging the war on the long outdated industry and becoming the Bakery of the Future - fit for the modern day.
They are cutting down on sugar, championing whole grains and reducing food & packaging waste.
They are here to change the way that families and their children think about nutrition for the better, whilst making a positive impact on people and planet.
... And if you're fed up with sugary, boring, artificial beigeness, then you're a part of the revolution too!

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