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Oxo Is Launching Vegan Beef-Flavoured Stock Cubes

Oxo is soon launching a meat-free version of the famous meat extract stock cubes.

According to Oxo, the meat extract was invented by the German chemist Baron Justus von Liebig in 1840. It started being sold as cubes in 1910, with soldiers serving on the western front receiving Oxo in their ration kits. 

In recent years the cubes received some new flavours such as “red wine” and “garden vegetables” which is also suitable for vegans.

The vegan extract that tastes like beef stock contains extra yeast and a unique mix of herbs and spices. 

Premier Foods, the producer of Oxo, said the beef-flavoured stock cubes would start appearing on supermarket shelves soon.

The Premier Foods chief executive, Alex Whitehouse, said: “The whole plant-based eating thing is clearly very important. There was a clear role for a vegan but beef-flavoured cube.”

The original red Oxo packaging will stay the same but the packs will be labelled “meat-free”. 

The vegan stock cubes will be priced at £1.59 for a pack of 12.

Sep 23, 2021

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