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One of the world’s biggest chocolate producers Lindt announced it would launch a vegan chocolate range.
The Swiss brand is adding three vegan milk chocolate bars to its HELLO range.
The new bars are made with oat milk and certified with V-label. They will be available in three flavours — Hazelnut, Salted Caramel and Cookie.
The new products are lactose-free and nut-free, which makes it perfect for those who suffer allergies.
With the new launch, the brand aims to attract not only vegans but also flexitarians who are looking for healthier and more sustainable chocolate options. The new range comes in a new packaging which is fully recyclable.
The bars will hit the supermarkets’ shelves in November. Initially, the products will be available in Germany only.
Lindt is planning a massive advertising campaign to promote the new products before Christmas.
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