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UK dairy-free confectionery brand NOMO has announced the launch of new product range for 2021.
The brand is releasing three new vegan chocolate products including NOMO Choc Orange Crunch, NOMO’s Monster Choc Lollies, NOMO’s Sharing Bags.
NOMO Choc Orange Crunch is a vegan chocolate orange bar that is also free from the allergens. NOMO’s Monster Choc Lollies are the friendly and fun vegan chocolate monster lollies not only for kids. NOMO’s Sharing Bags contain giant drop shaped buttons in NOMO’s best-selling flavours.
NOMO is one of the most popular and the fastest growing chocolate brands in the UK. The brand is now worth £9m in RSV with a market share of 24.4%.
Since its launch in 2019, it has become one of the vegan staples that is bought not only by vegan customers. NOMO's loyal customers choose the products of the brand more frequently than any of its competitors, and on average twice as often.
This growing popularity among consumers has inspired the free-from brand to introduce new products to its portfolio.
Jacqueline Tyrrell, NOMO Brand Manager said: “We’re incredibly proud to be expanding our chocolate range as NOMO continues to grow. Our brand aim is to ensure that we have a NOMO product for every occasion.
“We strive to deliver the best of mainstream flavours and the addition of the sharing bags and kids 3 pack lollies to the range means that our consumers can enjoy our products in more ways - our new products will help to open our brand up to a new customer base. We are so excited for NOMO fans both old and new to try these new creations in the coming months.”
The new dairy-free chocolate treats will initially be available in selected supermarket chains, with more retailers (including online vegan shops) to follow later this year.
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