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This New Vegan Snacks Range Is A Healthy Alternative To Traditional Crisps

Agi Kaja

Snacks maker Calbee announced it would launching a vegan snacking range.

With a new product launch the company aims to provide a “healthy alternative to traditional fried crisps and snacks”.

The Harvest Snaps range will feature two varietes – Sour Cream & Chive Lentil Rings and Thai Sweet Chilli Lentil Puffs. Both will be available in different pack formats, including six-packs, single bags and sharing bags.

The new plant-based snack range is non-HFSS compliant, gluten free and vegan.

Commenting on the launch, Jon Wood, commercial director at Calbee UK, said: “We believe that Harvest Snaps is the first bagged snack to provide retailers with a viable and scalable solution to meet the new HFSS regulations.

“The brand represents our most innovative UK launch, responding to a genuine consumer need whilst addressing current concerns around obesity – a great tasting positive swap versus traditional crisps and snacks.

“Over 80% of major retailer shoppers surveyed recently said they would likely buy the new Harvest Snaps range.

“This gives us confidence that the brand will perform well in the market and we have high hopes that Harvest Snaps will become the major player in better for you, plant-based bagged snacking.”

Sep 23, 2021
Agi Kaja

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Agi Kaja

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