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Leeds-based meat alternative company Meatless Farm is set to launch its first vegan chicken product in the UK next month.
Meatless Farm Chicken Burger is made with natural ingredients, pea protein to imitate the texture and taste of chicken, and is covered with fried crumbs.
Commenting on the launch, Meatless Farm UK and Ireland managing director Michael Hunter said: “Our first retail launch into chicken products is a significant area of growth for the business”.
He added: “To secure another listing from the UK’s largest food retailer, Tesco, shows that plant-based is no longer a challenger category, but fast becoming part of daily British food culture as we become more concerned about health and the environment.”
Meatless Farm Chicken Burgers will retail for an RRP of £2.75 per package.
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