Leading plant-based meat producer Beyond Meat announced that the highly-anticipated new version of its iconic Beyond Burger will arrive in grocery stores next month.
The latest and greatest Beyond Burger, which offers impressive advancements in taste and nutrition, will be sold in a 2-pack, the brand’s first-ever value 4-pack.
“We are continuously working on understanding beef flavor at a deeper level to ensure our plant-based beef platform delivers a delicious and satisfying sensory experience. The new Beyond Burger’s rich flavor profile resembles that of ground beef, and extensive testing with our consumers validated this new flavor direction with likeability scoring on-par with 80/20 ground beef burgers,” said Dariush Ajami, Chief Innovation Officer, Beyond Meat.
The new Beyond Burger delivers strong nutritional benefits such as:
“The launch of the latest Beyond Burger iteration is another strong step forward in providing consumers with absolutely delicious plant-based meat that is better for people and the planet, no sacrifice required,” said Ethan Brown, Beyond Meat Founder and CEO. “It is my hope that these meaningful advances in taste and nutrition, using only non-GMO plant-based ingredients, will delight existing consumers and invite others to join us in Going Beyond.”
The first version of Beyond Burger was launched in 2016, revolutionising the category as the first plant-based burger designed to look, cook and taste like animal meat and sold in the meat case. 5 years later Beyond Burger is available at approximately 28,000 retail locations across the US and in more than 80 countries globally.
As demand for plant-based meat has grown, consumers have made their preference for Beyond Meat clear: according to the latest data, the Beyond Burger is the #1 selling plant-based burger at grocery stores and Beyond Meat is the #1 selling plant-based meat brand in the refrigerated category at grocery stores and across total foodservice.
The roll out of the latest Beyond Burger iteration comes as part of Beyond Meat’s rapid and relentless innovation efforts to meet consumers’ growing demand for delicious, nutritious and sustainable plant-based meat made without GMOs.
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