Happiness In Plants - H!P Chocolate Launches New Berry Crunch 
24 Jun 2022 by Agi Kaja

The best-selling sustainable oat milk chocolate brand, H!P (Happiness in Plants), has expanded its portfolio by introducing a Berry Crunch White Chocolate Bar. The launch marks H!P’s first foray into the white chocolate market. A deliciously creamy, dairy free alternative to traditional milk chocolate, the new sweet and fruity bar will be available initially at hipchocolate.com. RSP £3/70g. 

Developed in response to consumer demand for a white chocolate variant, the vegan-friendly bar blends sustainably-sourced single origin Colombian cocoa with creamy oat milk, crunchy biscuit pieces and delicious dried raspberries and blueberries. Berry Crunch also has approximately 30% less sugar than the average high street dairy white chocolate bar and more cocoa too at 41%.

A fruity taste sensation that’s perfect for summer snacking, the bar promises to deliver the ultimate dairy free white chocolate fix.

 Featuring the brand’s signature eye-catching, contemporary design, H!P Berry Crunch is 100% eco-friendly featuring plastic free packaging that’s also completely recyclable, in line with the brand’s sustainable ethos.

H!P is the brainchild of James Cadbury, someone who knows a thing or two about making chocolate (he’s the founder of ethical, luxury chocolate brand, Love Cocoa and the great-great-great grandson of the original Mr John Cadbury): “White chocolate sales in the UK hit £179million in 2020 (Kantar Worldpanel) and continue to perform strongly. Innovation in this segment is key to driving sales and we believe this new H!P creation ticks all the boxes. The brand’s success is testament to the ever-growing popularity of oat milk, which has firmly achieved mainstream status and is more sustainable to produce versus traditional dairy chocolate. We can’t wait to hear what H!P fans think of this new bar!”

You can also find your happiness in plants in these delicious flavours: Creamy & Smooth, Salty Pretzel, Cookies No Cream, Salted Caramel and Salted Honeycomb variants. They can be found in The Vegan Kind!


24 Jun 2022
Agi Kaja

About the author

Agi Kaja
Agi Kaja

News editor
Sustainability, plant-based food & lifestyle, climate & environment, business & new product launches.
Contact & press releases : agi.kaja@thevegankind.com

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