Moving Mountains To Launch Plant-based Fish Fingers Right In Time For Veganuary
23 Sept 2021 by Agi Kaja

British plant-based food company Moving Mountains is set to revolutionise diets in 2021 with the launch of its first fish alternative product.

Consumers can now enjoy delicious, healthy and sustainable plant-based fish that is free from mercury and micro-plastics.

The Moving Mountains Fish Fingers have been created to tackle the sustainability crisis in the oceans caused by over-fishing. The number of overfished stocks has tripled in half a century and today one third of the world’s fisheries are pushed beyond their biological limits. 

Zero cholesterol and a source of protein, with 10g of protein per 100g, The Moving Mountains plant-based Fish Fingers can be enjoyed as a direct swap for the traditional alternative. By using plant-based ingredients and incredible scientific processes, the Fish Fingers have the taste and texture of the real thing.

The Moving Mountains plant-based Fish Fingers have a succulent, flaky texture and are coated in crunchy golden breadcrumbs. A favourite with children, they are a great way to get protein into kids’ diets and can make a variety of meals for adults too, including a classic plant-based Fish Finger sandwich, with gem lettuce, tartare sauce and cornichons. They are also delicious dipped straight into ketchup.

The Moving Mountains plant-based Fish Fingers can be cooked in just 5 minutes from frozen in a frying pan or 15 minutes in the oven. They are delicately seasoned and made from soy protein.

Each Moving Mountains plant-based Fish Finger is zero cholesterol, 100% free of hormones, packed with 10g of plant-based protein per 100g and is only 70 calories per Fish Finger.

In the statement sent to TheVeganKind, Simeon Van der Molen, Founder of Moving Mountains said: “With nearly 80% of the world’s fisheries in crisis1, there’s not enough fish in the sea anymore. To save the oceans, consumers need to reduce consumption of traditional fish. We have provided a solution by creating our first-ever plant-based fish to tackle this sustainability crisis and are really pleased to have partnered with Waitrose to launch this product.

“Moving Mountains® is committed to innovation and has already changed diets with our plant-based meat, now we aim to extend the flexitarian revolution from 2021 with a genuine alternative to fish.

“Zero cholesterol, a source of protein and free from mercury and micro-plastics, the Moving Mountains® plant-based Fish Fingers are also a healthy choice. We use natural plant-based ingredients and scientific processes to recreate the taste and texture of the real thing so that they’re delicious as well as healthy, and provide a real alternative for meat-eaters, vegans, vegetarians and pescatarians.”

 Fish Fingers join the brand’s pioneering line up of plant-based meat products, which includes burgers, sausages, mince, meatballs and hot dogs, and have been launched to support the brands goal of living in harmony on a sustainable planet.

By launching the Moving Mountains plant-based Fish Fingers in the frozen aisle, the brand contributes to reducing the UK’s estimated 10 million tonnes of food waste.

23 Sept 2021
Agi Kaja

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