Major catering company Amadeus is going to put an increasing focus on vegan food in 2020.
Amadeus is one the UK’s leading venue caterers, serving 10 million visitors a year in their venues.
The company says vegan options demand doubled over the past two years. The company was constantly increasing its vegan offering to cope with demand during last year.
Amadeus is looking to collaborate with leading vegan food brands to make sure it is providing the best and most innovative menus.
Marc Frankl, Food and Beverage Director at Amadeus, said: “Veganism is here to stay, and we are really excited to be putting it really high up on our agenda for this coming year.
“Our research shows that our vegan offering has grown year-on-year, supporting the demand we’re seeing from visitors to our many venues across the UK.
“In the past 12 months, we have developed a range of new vegan offers and concepts into our venues, including the all-vegan ‘Str-EAT No Meat’ concept at our Arenas, which includes vegan kebabs and cauliflower wings, as well as vegan options at every outlet. We’ve also introduced a new range of vegan and beyond meat burgers at the NEC.”
The company says that vegan options are also being developed in the conferencing strand of the business.
Frankl added: “Throughout 2020 we’re looking to work with leaders in veganism to make sure we’re offering new and exciting options for customers.
“It’s been an ongoing process, working closely with clients to develop all vegan menus and we’re seeing that this is a growing trend in the industry. Our vegan revolution is also well underway at The ICC. We’ve introduced concepts such as hummus pit which has proved extremely popular, as well as adapting our service style with live cooking stations.
“Moving forward we’re looking to work even closer with suppliers. They are an important part of the Amadeus family and we’re always speaking to them about new products and ideas. There is no sign of the vegan movement slowing up and we’re really excited to see how we can innovate in this space.”
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