How can we love our pets and value kindness to animals generally, yet consume meat from corporations that severely abuse and slaughter 10 billion sentient creatures a year?

Melanie Joy addresses this question and builds a compelling case for Veganism. She is the ultimate Veganista! In addition, Joy examines corporate animal agribusiness, and the millions of dollars they spend creating the fiction that these animals live outside on idyllic farms. Joy encourages readers to become informed about the violence and suffering bound up with mainstream food choices, and to begin reducing consumption of animal products.

She offers insight into regaining empathy for suffering farmed animals as part of a vital process of personal and societal integration, wherein values, beliefs, and behaviour come into harmony. This is a book for Animal rights activists, those interested in healthy eating and local food and Vegans.

Paperback: 208 pages
Publisher: Conari Press; Paperback edition (2011)

"A thoughtful book full of substance and style. It should be required reading for anyone interested in what we eat and why." Kathy Freston, author of the New York Times bestselling Veganist and Quantum Wellness--Reviews

"One of the most thoughtprovoking books in decades. The realization that we've been conditioned throughout our entire lives to think and act a certain way toward animals, and that we've been so disconnected from ourselves and our fellow beings, gives us a chance to make our choices freely." Heather Mills--Reviews

"An absorbing examination of why humans feel affection and compassion for certain animals but are callous to the suffering of others." Publishers Weekly--Reviews

"This eyeopening book makes us question what we really mean when we say we love animals. Anyone who has ever loved a dog or a cat or a hamster or a bird will find abundant food for thought here." John Robbins, author of Diet for a New America, The Food Revolution, and Healthy at 100--Reviews

"An altogether remarkable book that could transform the way society feels about eating animals." Jeffrey Moussaieff Masson, author of The Face on Your Plate--Reviews

Melanie Joy, Ph.D. is a social psychologist and professor of psychology and sociology at the University of Massachusetts.